Hipanema

The history of Hipanema brand

The story of Hipanema begins with the meeting of two Parisian girls, Delphine and Jenny, on the beaches of Rio de Janeiro. Both of the girls being from Paris, they were instantly attracted to each other and began to discuss the interesting beaded bracelets crafted by the locals. During their talks, the girls discovered that they had the same problem with these bracelets: There is no easy way to remove them. Brazilian beaded bracelets are not meant to be removed. Once they are put on a person’s wrist, they are meant to stay there forever. Unfortunately, the bracelets wear out very quickly when they are worn all the time, and eventually, they have to be cut free. Delphine and Jenny decided that when they returned to Paris, they would design a Brazilian bracelet that could be removed. The fruit of the girls’ labor is a Brazilian bracelet fitted with a magnetic clasp. This clasp is strong enough to stay together under most circumstances but can easily be removed with a quick tug. The name Hipanema was chosen as a combination of the word hip and the popular region of Rio de Janeiro, Ipanema. The bracelets are all handmade, and their popularity soared in 2011. However, they are extremely difficult to find in retail stores outside of Europe.