Anni Jürgenson began creating a line of accessories when she was a teen. The young teenager's Estonian roots enabled her to create unique items. Eventually, she came up with the idea of designing the ear cuff, a piece of jewelry worn on the outer edge of the ear. Inspired by Native American traditions, her typical ear cuff includes colorful feathers dangling in full glory. Achieving rapid success, Anni's ear cuff line of unique jewelry sparked the attention of top models and publications focused on the latest fashion trends. Designing each jewelry with her special artistic temperament, Anni Jürgenson draws on personal experiences and relies on her own stylish perceptions.